Cityscape of Grand Rapids with modern buildings and a blue truss bridge over a river.
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Cody Lieberman Managing Partner, Global Talent Management

Territory: North America & Europe | Executive Assistant: Emma Stanfill

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CORE SECTORS

1. Artist Management

  • A&R Development

  • Live Entertainment & Touring

  • NIL (Name, Image & Likeness)

  • Digital Influencer & Creator Economy

  • Business & Strategic Advisory

  • Investment & Venture Development

  • Global Market Expansion

2. Crowd Management

  • Risk Assessment

  • Entry Management

  • Real-Time Crowd Monitoring

  • Incident Response & Emergency Management

  • Guest Experience & Communication

  • Post-Event Review & Optimization

EDUCATION

Horlick High School (H.S.)

Full Sail University (B.A.)

PROFESSIONAL CERTIFICATIONS

Stanford University - SAPM Certificate

Event Safety Alliance - ESPC Certificate

  • Cody Lieberman is one of several Managing Partners driving vision, strategy, and execution across live entertainment, brand partnerships, and creative development. With over 20 years in the industry, he’s led projects spanning concerts, festivals, tours, and artist management — always focused on innovation, collaboration, and measurable impact.

    His portfolio includes work with Amway activating various special events, Tomorrow World, (inspired by Europe's Tomorrow Land), the inaugural Tina Turner Global Tour partnership leveraging global brands Aritstry and Nutrilite, and social lifestyle activations surrounding NYC & LA Fashion Week.

    Cody has partnered with global leaders like UNIVERSAL MUSIC GROUP and LIVE NATION, developing programs that blend culture, community, and commerce. Beyond business, he remains dedicated to mentorship and service, with over a decade of volunteer leadership at LIFEST, one of the nation’s premier Christian music festivals.

  • REPRESENTITIVE EXPERIENCE *

    Festival Management

    • Global Promoter. On behalf of select Midwest venues, directing safety protocols and crowd management initiatives. Which includes multiple large scale ethnic and cultural festivals, providing real-time operational support.

    • Festival operations and crowd management advisement for large-scale event plays in North America.

    Tour Management

    • Delivering tour support for top-tier headlining acts spanning North America and Europe.

    • Tour strategy and management for Tier 3 regional breakout acts.

    Consultation

    • Global Event Management. Advised on live entertainment and event programming, including artist coordination and production strategy.

    • Event planning and coordination with Tier 1, 2, and 3 performing artists. within North America & Europe.

    Volunteer Work

    • Director of Crowd Management for major Christian music festivals.

INSIGHTS

The Future of Regional Touring: Connecting Artists with Emerging Markets > Read More

From Stage to Story: Designing Immersive Live Experiences that Build Brands > Read More

Mobile Stages, Big Impact: How Pop-up Venues Are Redefining Touring Models > Read More

Apply the OODA Loop to Creative Business Strategy > Read More

Mentorship in the Creative Industry: Investing in the Next Generation of Talent > Read More

Integrating Threat Awareness: Preparing for Domestic Terrorism Risks at Events > Read More

Mentoring Emerging Artists: Balancing Creativity and Business > Read More