Disruptive Precision. Global Infrastructure. Sovereign Strategy.
M23 eliminates the friction between creative ambition and commercial execution. Our consulting division architects the operational backbone required to scale—replacing guesswork with infrastructure. Whether you are an independent claiming new territory or a management firm optimizing global logistics, we provide the tactical precision to execute your vision without compromise.
We move beyond abstract advice to deliver actionable intelligence. Our team embeds within your operation to audit inefficiencies, identify revenue leakage, and implement the legal and digital frameworks usually reserved for major-label priority acts. We don't just hand you a roadmap; we ensure the vehicle is built to withstand the journey. This is high-level business affairs and operational strategy, democratized for the sovereign creator.
Chad Ripley Managing Partner, Emerging Markets & External Services
Live Operations & Safety
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The stage is where your brand comes alive, but success happens behind the scenes. We optimize the operational framework of your live events to ensure profitability and professionalism.
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Safety isn't just policy; it’s optics, experience, and instinct. We mitigate risk before the gates open. Our network of former military and law enforcement professionals conducts comprehensive Risk Assessments and Action Planning to handle everything from severe weather to active real world threats.
Key Services: Site Vulnerability Audits, Emergency Action Plans (EAP), specialized security staffing training, and real-time onsite command.
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Turning empty fields into functional cities. We oversee the "nulf-and-void" of event production—managing the logistics that keep the show running. From site builds to vendor coordination, we ensure the infrastructure supports the experience.
Key Services: Site design, vendor management, permit compliance, and "M23 Presents" event execution.
Touring & Global Logistics (The Road Game)
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Touring is the lifeblood of the modern music career, but it requires precision planning. We handle the complex logistics of getting your team and gear where they need to be—efficiently and legally.
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Strategic routing that balances travel time, fuel costs, and market demand.
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Navigating the complexities of O-1, P-1, and international performance visas to prevent border delays.
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Coordination of equipment transport, ATA Carnets for international gear, and backline rentals.
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Booking and managing flights, ground transport (bus/sprinter), and accommodation logistics for parties of all sizes.
Growth & Label Services (The Brand Game)
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In a saturated digital landscape, attention is currency. We deploy agile marketing strategies to convert casual listeners into dedicated superfans.
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Analyzing listener data to identify high-value markets and demographics.
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Optimizing your web presence, SEO, and social channels to create a cohesive funnel.
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Developing "Strike Plans" for content rollouts that align with tour dates and releases.
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Identifying and pitching strategic alignment with brands that match your aesthetic and values.
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Major Label Infrastructure, Independent Spirit.
You own the masters; we help you monetize them. Our label services consulting provides the administrative backbone required to manage a catalog effectively.
Release Project Management: A timeline-driven approach to releasing singles, EPs, and albums, coordinating PR, radio, and DSP pitching.
Distribution Strategy: Advising on the best distribution partners and setting up metadata for proper attribution.
Royalty & Rights Administration: Auditing registration with PROs (ASCAP/BMI/SESAC) and SoundExchange to ensure you aren't leaving money on the table.
Sync & Licensing: Preparing your catalog for pitch to music supervisors in film, TV, and gaming.