M23 Media Expands Digital Footprint with Launch of Dedicated TikTok Live Division
FOR IMMEDIATE RELEASE
Media Contact: Delanee Wilson, Publicity & Communications / Email d.wilson@m23agency.com / www.m23agency.com
M23 moves to capture the booming live-commerce and real-time engagement market by offering full-service broadcast strategy and management.
Los Angeles, California — December 1, 2025— M23 Media, a premier agency collective operating at the cross roads of Music, Lifestyle, and Culture today announced the official launch of its new dedicated TikTok Live business unit. This strategic expansion is designed to help creators, influencers, and brands navigate the fast-growing landscape of live social streaming, focusing on real-time audience engagement and monetization.
As the creator economy shifts toward unedited, authentic interaction, TikTok Live has emerged as a dominant force in digital consumption. M23 Media’s new service suite addresses the technical and strategic complexities of going live, ensuring that talent can focus on performance while the agency handles the infrastructure.
"The barrier between creator and audience is dissolving, and live streaming is now the engine of community growth," said Bryan Dafoe, Managing Director of M23 Media. "By launching this business unit, we aren't just telling our clients to 'go live'; we are providing them with the run-of-shows, the moderation teams, and the revenue strategies necessary to turn a stream into a sustainable business vertical."
The new TikTok Live business unit at M23 Media will offer:
Strategic Programming: Development of "Run of Show" formats, content pillars, and recurring segments to drive appointment viewing.
Monetization Optimization: Advanced strategies for maximizing virtual gifting, subscriptions, and live e-commerce (TikTok Shop) integrations.
Live Moderation & Safety: Real-time comment management to ensure brand safety and foster positive community interaction.
Post-Live Analytics: Deep dives into viewer retention rates, peak traffic times, and donor behavior to refine future broadcasts.
This launch comes at a time when platforms are heavily incentivizing live content, with TikTok Live currently driving some of the highest engagement rates across the social media landscape. M23 Media aims to position its growing roster at the forefront of this trend.
"This is about professionalizing the broadcast," continued Dafoe. "We are bringing television-grade strategy to the vertical screen."
Existing and prospective clients interested in M23 Media’s TikTok Live management services can go to www.m23agency.com/tik-tok-live-agency for consultation.
About M23 Media: M23 Media is a LA-based agency specializing in talent develepment and management and brand activations. With a focus on data-driven growth and authentic storytelling, M23 Media connects talent with engaged audiences across the digital spectrum.
